Blockchain-based loyalty platform Incent, which has been created by crypto-business hub BitScan , is launching its crowdfund Initial Coin Offering (ICO) alongside OpenLedger’s ‘decentralized conglomerate’ (DC). The ICO, which commenced today (October 1) and runs until November 30, has collected over $250,000 from pre-ICO ‘Angel’ investors. Incent is a cryptographic token and a loyalty eco-system that allows merchant clients to incentivise custom by rewarding their customers at the point of transaction, with what is claimed as a “more compelling value proposition” for far less cost. It also has the property of being convertible on the Waves blockchain. For over three years now, BitScan has been offering the largest Bitcoin merchant directory service in the world. And, the new blockchain-based loyalty platform – Incent – is derived as a result of what the creators have learnt and experienced over this period of time. The Incent venture itself is based in Australia, with the platform allowing merchants to be part of a decentralized ‘loyalty-as-a-service network’ with access to a global universal customer base and marketing tools. They also have office presences in the UK and Mexico. Mobile payment and digital currency for retail business concept. (Image: Shutterstock). Motivation & Message Rob Wilson, CEO of Incent and former military man and a self-taught financial trader, explaining the motivation behind the new loyalty program says: “A clear message we have learned is that merchants are crying out for better loyalty solution.” Recommended by Forbes Wilson, who is also Bitscan’s CEO and co-founder with Peter Godbolt (Technical Director/co-founder), adds: “The rewards sector is not just inefficient, it is broken. By using blockchain technology, we can offer a far more effective and more attractive model – one that will give consumers new reasons to come back to a store.” Customers receive a token that has […]
