It is no secret how monetizing content on the Internet is becoming more difficult every month. Traditional advertising models no longer seem viable, as users run ad blockers on their computers and mobile devices. The newly announced Brave browser wants to remove traditional advertisements from the equation and introduce micropayments to support content creators. Bitcoin is a perfect candidate for microtransactions, as the frictionless digital currency works on a global scale.
Also read: CryptoWoo – A Seamless and Secure Cryptocurrency Payment Solution Brave – A Whole New Internet Experience
The number of modern Internet browsers is relatively limited, albeit there is no shortage of options. Google Chrome, Safari, Microsoft Edge and Chromium are the most common names one will encounter across the different operating systems. Keeping in mind how these browsers are available to both computer and mobile users, it only makes sense to see them grab the lion share of the browser market.
But at the same time, all of these browsers have one major issue: intrusive advertisements. Granted, there are ad blockers available to users which will hide annoying ads, but this is far from a perfect solution. After all, content creators have to make some income, and banner ads are still the preferred method of choice.
Now that ad blockers are becoming more common on mobile devices; content creators have to rethink their strategy. However, they are not the only ones trying to solve this problem, as former Mozilla CEO Brendan Eich has come up with an alternative. Instead of removing advertisements altogether, why not replace them with something else?
On paper, this sounds like an easy task, but in reality, it required Eich and his team to create a whole new browser. Brave , as this solution is called, will remove intrusive advertisements from web pages, […]
