The metaverse, a fusion of reality and the digital realm, presents transformative opportunities for service-based businesses. It offers immersive customer engagement, personalized experiences, and global reach, redefining traditional business Click here to view full article
Anzu, which develops an intrinsic in-game advertising solution, announced a $48 million Series B funding round on Tuesday. Full list of Israeli high-tech funding rounds in 2023 The funding Click here to view full article
This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Click here to view full article
SYDNEY, 17. Dezember 2022 /PRNewswire/ -- SIDUS GATES präsentierte am 14. Dezember in Dubai sein neues Handyspiel Xenna – das allererste Echtzeit-Strategiespiel (Real-Time Strategy, RTS) im Battle-Royale-Genre. Außerdem wurde Click here to view full article
As brands enter the metaverse, several companies are starting to build branded experiences across multiple virtual platforms. Some marketers believe this type of cross-platform activation is the future of Click here to view full article
Making sense of the metaverse of madness 19/10/2022, by Luke Clark, in Artificial Intelligence, Featured, Hospitality, Opinion, Technology, Virtual Events “ The real meaning of Web3 is all about Click here to view full article
Bob Chapek, chief executive of Walt Disney Co, speaks at the 2022 Disney Legends Awards during Disney's D23 Expo in Anaheim, California, U.S. September 9, 2022. REUTERS/Mario Anzuoni/File Photo Click here to view full article
WPP and Epic Games yesterday announced a new partnership intended to help educate WPP agencies and their clients about the potential opportunities awaiting brands in the metaverse. The partnership Click here to view full article
In early April, the Internet Advertising Bureau (IAB) held what it called the “first event of its kind” convening agencies, brands, platforms and developers to get a grip on Click here to view full article
Coca-Cola has unveiled a new, limited-edition flavour in the United States that’s supposed to taste like pixels. “Coca-Cola Zero Sugar Byte makes the intangible taste of the pixel tangible,” Click here to view full article
Left to right: NBCUniversal’s Krishan Bhatia, Ashley Schapiro of American Eagle and Anzu’s Itamar Benedy. Image: IAB. Brands are tip-toeing into immersive VR experiences, also known as the metaverse, Click here to view full article
The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work. For now, video games and Click here to view full article
Israeli tech is intent on playing a major role in the Metaverse madness, with research by seed and pre-seed venture capital firm Remagine Ventures showing that the local landscape Click here to view full article
Today’s most popular gaming platforms, including Roblox, are hosting virtual concerts, film screenings and even memorials As part of The Drum’s Metaverse Deep Dive , Anzu’s Itamar Benedy (co-founder Click here to view full article
In the thirteenth article in ExchangeWire's 2022 Predictions series , industry figures share what they anticipate for new technologies — particularly the rapidly developing Metaverse, NFTs, and blockchain — Click here to view full article
Paris Hilton poses at the LACMA Art+Film Gala in Los Angeles, California, U.S. November 6, 2021. REUTERS/Mario Anzuoni Dec 28 (Reuters) - Paris Hilton commands as much as $1 Click here to view full article
Launching in 2022, VCORE could Enable Up to 1,000,000 Daily Active Users on the IMVU Platform to Play and Earn in the Metaverse LONDON, Dec. 02, 2021 (GLOBE NEWSWIRE) Click here to view full article